Written by External Source on February 29, 2024

Partnering to bridge the gap in creating digital value

Source: PR / External


Global Kinetic and Immersion Group has entered into a co-development partnership to solve for creating value through digital experience, bringing market-leading strategies, ways of work and global delivery expertise to create and deliver a clear competitive digital advantage.

In today's complex business environment, the value potential of product experiences often dissipates amidst fractured operational models and conflicting priorities.

“The partnership is a natural fit between two leaders in their fields. As a partnership, we can offer an end-to-end service to the client with Global Kinetic offering specialised outsourced software engineering, and Immersion Group enhancing it with their experience value framework,” explains Sergio Barbosa, CIO of Global Kinetic, and CEO of its open banking platform, FutureBank

The answer to the question of how organisations set themselves up to win with customers is lost due to the complex go-to-market structures for defining what customers value and why. and the technical excellence required to realise the value through digital experiences.

We now have a partnership founded on aligned principles that bring the customer to the forefront of how businesses make sustainable decisions that provide a clear integrated approach to modularising the software and infrastructure required to deliver against competitive digital experience, solving customer needs while driving superior business performance.

Commenting on the forthcoming partnership, Viresh Hargovan, CEO of Immersion Group says: “The natural fit and complementary way of working makes this a logical partnership. The very tangible benefits of the partnership are seen right from the start of our projects, delivering value from the outset. This is a ‘the whole is greater than the sum of the parts’ proposition that we are certain will attract new clients who are looking for a new way of innovating, benefitting both companies long into the future.”

“A big challenge for tech leaders has been managing multiple vendors to cover the full spectrum from concept development, UX and UI design, through to architecture, development, and all the way through to support of the deployed solution. This partnership delivers all those requirements, but more importantly, offers a unified vision that can be agreed on and executed with the certainty of an established and tested team cohesion,” Barbosa says.

The financial services experience shared between Immersion Group and Global Kinetic offers a specialized approach to solving complex transformations in our market. This bridges the gap in localizing global expertise and propelling businesses forward quickly.

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